REVIEW · FLORENCE
Journey through Italian Cheese
Book on Viator →Operated by Tuscany in a Bottle · Bookable on Viator
Cheese first, Florence second. This small-group tasting pairs Italian cheese with a guided crash course on Tuscan wine, in the center of Florence at Formaggioteca Terroir. I especially like meeting Rebecca, an ONAF-certified cheese taster, and the setup that includes a full 5-cheese platter. One thing to consider: you need to be 18+ for the wine element, and the schedule can show two different start times in the info you receive, so always double-check the confirmation.
The setting does most of the work for you. Formaggioteca Terroir is a cheese shop with 50+ selected cheeses, and it won Best Cheese Bar at the Italian Cheese Awards in 2023, so you walk in already surrounded by the goods.
My other favorite part is the learning angle that feels practical, not academic. You’ll pick up how Italian cheese makers think, then connect that to wine regions and the Italian wine designation system. If you’re the type who likes tasting while you learn, this is a very efficient use of time.
In This Review
- Key highlights you’ll actually remember
- Formaggioteca Terroir: where the tasting starts (and why that matters)
- Rebecca’s cheese tour: 5 tastings with milk, style, and age
- The wine part: Tuscan regions, the labeling system, and famous styles
- How the 1.5 hours usually flows (and what it’s like in real life)
- Price and value: why $46.13 can make sense in Florence
- Practical tips so you get the most from the tasting
- Who this Florence wine-and-cheese tasting is best for
- Should you book this tasting?
- FAQ
- How long is the wine and cheese experience?
- Where does it take place in Florence?
- Who do you meet during the tour?
- Is the experience in English?
- What’s included in the tasting?
- Do you taste specific Tuscan wines?
- How big are the groups?
- What are the age requirements?
- Is there a mobile ticket?
- What’s the cancellation policy?
Key highlights you’ll actually remember

- ONAF-certified cheese expertise: Rebecca guides the tasting with real cheese training behind it.
- A 5-cheese platter on the clock: you’ll taste different milks, styles, and ages in about 1.5 hours.
- Tuscan wine education with real famous labels: you’ll hear how Chianti Classico and Brunello di Montalcino fit into the bigger picture.
- A small group cap: max 9 travelers means you get room to ask questions without feeling rushed.
- English instruction and tasting notes: you leave with words you can use when you shop or order later.
- Central Florence convenience: it’s at Formaggioteca Terroir, near public transportation, and it ends back where you start.
Formaggioteca Terroir: where the tasting starts (and why that matters)

You’re meeting at Formaggioteca Terroir, Via dei Renai 19, in central Florence. Even before the lesson begins, this is the kind of place that makes it easier to pay attention: it’s a dedicated cheese shop with more than 50 selected cheeses, not a random bar with a few boards on the side.
That location choice matters because it changes the whole vibe. Instead of cramming tasting notes into a generic room, you’re standing in the real world of Italian cheese. It also makes the experience feel more authentic and less like a scripted performance. In 2023, the shop even won Best Cheese Bar at the Italian Cheese Awards, which is a good sign you’re in competent hands.
The practical benefit for you: because it’s in central Florence, you can slot this into your day without a long ride across town. The tour also ends back at the meeting point, which saves time and decision-making later.
One small consideration: the info you’ll see can point to different start times (the description mentions meeting at noon, but the listed start time shows 4:30 pm). The safest move is to treat your written confirmation as the source of truth, and arrive a few minutes early.
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Rebecca’s cheese tour: 5 tastings with milk, style, and age

The core of this experience is cheese, taught in a way that’s meant to stick. Rebecca meets you at Formaggioteca Terroir and walks you through the Italian cheese world with stories of curious cheeses and their history, then focuses on what’s characteristic of Italian cheese making.
What I like about this approach is that it connects flavor to method. You don’t just taste. You learn what to look for next time you’re choosing cheese at a market or specialty shop.
Here’s what you can expect from the tasting itself:
- You’ll sample 5 different types of Italian cheeses.
- They come from different types of milk (so the flavor base changes).
- You’ll also notice different styles and ages, which is where texture and intensity often shift.
That mix is genuinely useful. If you’ve ever tasted two cheeses that looked similar and wondered why one hit harder or tasted “rounder,” age and style are usually the answer. The tour format is designed to help you feel those differences quickly, in a guided order, instead of guessing later.
Also, because Rebecca is a certified cheese taster (ONAF), the explanations are rooted in real technique, not just opinion. That tends to make the whole session feel calmer and more credible, especially if you’re not a lifelong cheese person.
And yes, you’ll eat. The starter is a cheese platter, described as 5 Italian cheeses. So while this is a learning experience, it’s not just small sips and tiny bites.
The wine part: Tuscan regions, the labeling system, and famous styles
After the cheese intro, the experience shifts into wine. You’ll taste wine alongside your cheese tasting, and you’ll learn how Tuscany’s wine regions and the Italian designation system work. Even if you don’t memorize every acronym, the goal is clear: you should be able to understand what you’re ordering and why it matters.
Two specific wines are called out in the experience highlights:
- Chianti Classico
- Brunello di Montalcino
Those are great anchors because they’re widely known and they represent different parts of the Tuscan identity. Learning where they fit helps you stop treating Italian wine labels as random codes.
Now, one detail to be aware of: the description emphasizes tasting 2 delicious wines with your cheese tasting, while the highlights mention tasting 5 different varietals. Because both are in the provided info, the exact tasting pattern can vary by session. When you book, check what’s included for your date. Either way, you’ll get tasting notes and guidance for how to compare what you’re tasting.
The value here isn’t just the wine itself. It’s the skill of tasting as you go:
- Notice how a wine’s flavor changes when you take a bite of a specific cheese.
- Learn what makes each wine unique, not just what it tastes like.
That’s the kind of lesson that pays off immediately once you’re back in a shop or restaurant ordering for dinner.
How the 1.5 hours usually flows (and what it’s like in real life)

Plan on about 1 hour 30 minutes. This is not a full-day wine tour. It’s a focused tasting session designed to deliver learning and food without stretching into an all-afternoon project.
The flow is straightforward:
- You arrive at Formaggioteca Terroir.
- Rebecca meets you and starts with an overview of the Italian cheese world.
- You taste through a set of cheeses (five total), guided with notes on milk type, style, and aging.
- You add wine to the mix and learn how the Tuscan system ties together.
The small group size (max 9 travelers) is a quiet advantage. You’re less likely to get stuck listening to a monologue while you think about other things. Instead, you’re in a setting where questions and quick clarifications can land.
If you’re worried about pacing, don’t. The time is long enough for meaningful tasting, short enough that you’re not dragging yourself around Florence later.
And because it’s offered in English with a mobile ticket, you’re not stuck hunting for paperwork or translations.
Price and value: why $46.13 can make sense in Florence

At $46.13 per person for roughly 1.5 hours, you’re paying for three things:
- a guided tasting (Rebecca, who’s trained in cheese)
- actual food (a 5-cheese platter)
- wine instruction and wine tastings
In a city like Florence, that combination is often the difference between a cheap snack and a real experience you remember. You’re not just buying cheese. You’re getting the context that helps you understand what you’re buying later.
This is also a value move if you want to learn quickly. Florence offers plenty of sightseeing options. If your goal is to come away with knowledge you can use while shopping and ordering, this is a compact way to do it without committing to a long tour.
The best part for value is the match between topic and setting: a specialized cheese shop plus cheese and wine education, not a generic tasting room.
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Practical tips so you get the most from the tasting

If you want to walk out feeling confident ordering Italian wines later, do these simple things during the session:
- Ask one question early. When you start with the cheese basics, it becomes easier to connect wine to what you taste.
- Take notes the moment something surprises you. Even one line like smoother, sharper, creamier helps later when you’re trying to remember which wine worked with which cheese.
- Slow down between cheese and wine. The pairing is the lesson. If you rush, you miss what the guide is pointing out.
- Be ready for 18+ wine. The wine tasting requires the minimum drinking age of 18. If anyone in your group is under that, this may not be the best fit.
Also, since it’s near public transportation, you can plan to arrive on foot or by tram/bus without stress. Just aim to be on time since the experience is short.
Who this Florence wine-and-cheese tasting is best for

This experience is a great match if you:
- enjoy learning while you eat
- like structured tastings with clear explanations
- want an easy way to understand Tuscan wine without hopping between multiple wineries
- would rather spend 1.5 hours doing something specific and flavorful than trying to “figure it out” at a cheese shop on your own
It’s also ideal for couples and friends because you’ll be in a small group (up to 9), but it still feels social. If you’re solo, it can also be comfortable, since the guide’s job is to keep the conversation moving.
If you’re the kind of traveler who hates being in a guided format, this might feel too structured. But if you’re curious, it’s exactly the right kind of structure.
Should you book this tasting?

I’d book this if you want a smart Florence stop that mixes food, wine education, and a real specialty shop setting. The combination of Rebecca’s cheese expertise, a five-cheese tasting, and a Tuscan wine framework makes it more than a casual snack-and-sip.
Skip it (or at least think twice) if wine is a hard no for your group, or if you only want a long scenic tour of Tuscany rather than a focused tasting lesson in town. And because the schedule details can look inconsistent (noon in one description versus 4:30 pm in another), make sure your confirmation clearly states the correct meeting time.
FAQ
How long is the wine and cheese experience?
It’s about 1 hour 30 minutes.
Where does it take place in Florence?
It takes place at Formaggioteca Terroir, Via dei Renai, 19, 50125 Firenze FI, Italy.
Who do you meet during the tour?
You meet Rebecca at Formaggioteca Terroir.
Is the experience in English?
Yes, it’s offered in English.
What’s included in the tasting?
You’ll taste 5 different Italian cheeses and you’ll also taste 2 wines with the cheese tasting.
Do you taste specific Tuscan wines?
The highlights mention tasting wines such as Chianti Classico and Brunello di Montalcino.
How big are the groups?
The tour has a maximum of 9 travelers.
What are the age requirements?
The minimum age is 18, and the minimum drinking age is also 18.
Is there a mobile ticket?
Yes, the ticket is mobile.
What’s the cancellation policy?
You can cancel for a full refund if you cancel at least 24 hours before the experience’s start time.
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